Made for asset and wealth management.

Not to mention increasing profits.

Make every client feel like your only client. Uncover events, insights, and data with unmatched efficiency and precision to create personalized content and recommendations that strengthen relationships, build loyalty, and increase sales.

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The only AI-powered, enterprise-grade platform in the industry that delivers.

  • Uses industry-specific natural language processing (NLP)

  • Employs machine learning with user reinforcement learning

  • Delivers firm and advisor-specific prioritized signals

  • Securely connects enterprise, BridgeFT, and custodial data

  • Makes it easy and cost-effective to automate analysis and use insights

  • Offers smart, simple, award-winning embedded UX

  • Enables scalable client personalization, prioritization and efficiency

  • Delivers HTML and embedded Salesforce CRM integration

Only ForwardLane was purpose-built for asset and wealth managers to add revenue without adding cost. With ForwardLane, data is aggregated and analyzed automatically to prioritize client engagement. One-to-one insights give you more time to focus on clients, suggest more relevant investment vehicles, and prospect for future growth.

Patent-pending insight orchestration

Enterprise infrastructure

No-code platform

Award-winning,
easy-to-use interface

High adoption rate

Strategic partnership with Microsoft and Open AI

Use the best LLMs
Open AI, Anthropic, Llamma or Gemini

See how ForwardLane takes you further.

Features & Functionality
Insights & Data Feeds
Multi-custodial data
CRM Data
Financial planning data
Market news & data
Rapid addition of new data feeds
Signals
Robust signal library
Multi-source signals based on Boolean logic
Multi-source signals based on NLP
Multi-source signals based on machine learning
No code creation of new signals
Functions
Next Best Action recs and workflows
Native Salesforce Flows
Content personalization
Client and prospect personalization
Integrations / Interface
Salesforce API
Salesforce Embedded Experience
Data packs
Snowflake
Market & News Data
WealthBox