April 14, 2023

Is AI after your job? A primer on artificial intelligence for wealth and asset managers.

2023 is all ‘bout the bots. Since the advent of the New Year, artificial intelligence has dominated the tech sector.

But what does AI technology offer wealth and asset managers? Is it friend or foe? And will AI act as C3PO or T2 in our professional lives?

Read on for the full story.

Is AI after your job? A primer on artificial intelligence for wealth and asset managers.

Artificial intelligence: what it is and why it matters.

In our last post, we covered the history and future of sales tools. Now we examine the newest tool in our digital toolbox: artificial intelligence.

Commonly known as AI, artificial intelligence refers to the development of computer systems designed to perform tasks that would typically require human intelligence, such as visual perception, speech recognition, and decision-making.

If it sounds revolutionary…that’s because it is. Previously fodder for science fiction, this new science fact is reshaping the way industries operate. Goodbye tedious manual processes and obscured information. Hello enhanced efficiency, improved insights, better informed decision-making, and opportunities for growth.

So with all of the upside, what could be the downside?

In a word: fear.

The bots are coming. But are they coming for our jobs?

With unfettered growth on the horizon, some see the rise of this technology as a kind of hostile takeover by AI. A recent survey revealed that 37% of Americans are worried about automation displacing them from their jobs. Although there is potential for both displacement from traditional jobs and the need for upskilling of the workforce, AI’s long-term impact on the workforce is positive. Automation will catalyze the creation of new job opportunities, as well as new revenue opportunities.

Just as the Star Wars franchise’s C3PO played a role in Luke Skywalker’s success, so too will AI–especially in the financial sector.

ForwardLane’s patent-pending AI automation and analysis platform is like your very own C3PO, automatically reading and interpreting specific client data points, including transactions, website visits, data packs, product information, and CRM notes to deliver personalized insights at scale. This not only saves valuable time previously spent combing through client information, but also unearths important insights about client behaviors and attitudes, enabling wealth and asset managers to tailor communications, personalize product offerings, strengthen relationships, and grow revenue.

The bottom line: the only thing ForwardLane’s AI will terminate is waste.

Faster. Better. More. Automatically.

ForwardLane’s AI-powered platform enables investment professionals to maximize their profits while managing risk more effectively than ever through robust automation and seamless integration with Salesforce, GPT4, CRMs, and more. In addition to yielding up to 650% faster time to insight, 35% in expanded sales, and 15% more sales capacity, ForwardLane helps wealth and asset managers become more competitive by providing clients with the personalization they crave. It also unlocks opportunity to retain and grow client relationships and portfolios through the application of data-driven insights.

Of course, ForwardLane’s revolutionary product isn’t the only way to put AI to good use. Other strategies abound, such as learning about new technologies. This can be achieved through online courses, attending workshops, or following industry leaders on social media. Another useful method is networking with fellow professionals, embracing the exchange of ideas and engaging in collaborative projects, allowing for growth, and expanded knowledge. Flexibility and adaptability are crucial traits, as the ability to adjust to new tools and innovations directly impacts survival in this ever-evolving landscape.

Work smarter with artificial intelligence.

AI isn’t coming for our jobs. It’s coming to help make our jobs easier–especially for those in the financial services industry.

With AI-driven products such as ForwardLane, artificial intelligence can become your very own C3PO, automating tasks, optimizing time management, analyzing data patterns, acting as a skilled analyst, and providing valuable insight. The result isn’t just improved job satisfaction. It’s improved performance and a stronger bottom line.

Welcome to the dawn of the machines.

Welcome to the ForwardLane future.

Financial Industry
Features & Functionality
Insights & Data Feeds
Multi-custodial data
CRM Data
Financial planning data
Market news & data
Rapid addition of new data feeds
Robust signal library
Multi-source signals based on Boolean logic
Multi-source signals based on NLP
Multi-source signals based on machine learning
No code creation of new signals
Next Best Action recs and workflows
Native Salesforce Flows
Content personalization
Client and prospect personalization
Integrations / Interface
Salesforce API
Salesforce Embedded Experience
Data packs
Market & News Data
Up to 650% faster time to insight
85% less time preparing for client interactions
Up to 35% expanded sales
Up to 15% more sales capacity
Up to 650% faster time to insight
Up to 35% expanded sales
Up to 15% more sales capacity
Check out the new ForwardLane website for yourself at