“We were very intentional about the design of the website,” says ForwardLane Founder & CEO Nathan Stevenson. “We wanted to make it easy to glean the benefits of software that uses AI to automatically collect and analyze client data to deliver personalized content, client prioritization, and Next Best Actions. The new site is a reflection of our brand, the value we deliver, and our commitment to our clients and the industry at large.”
The new website takes a brand-forward approach in reimagining the functionality of this essential medium. Highlights include:
Clear navigation
to product features and use cases
Call-outs for benefits
to specific audiences, including wealth management, asset management, and insurance, among others.
Images of the product interface
to showcase its powerful attributes
Added insight and information
about the platform’s effectiveness at increasing customer satisfaction and boosting sales up to 35%, while reducing planning and client prep time
Clickable, interactive segments
with engaging color, graphics, and design elements that reflect the forward momentum of ForwardLane
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